The Build-A-Bear Workshop game will give young gamers the chance to virtually personalise a furry friend of their liking, name, brush and care for it and buy virtual clothes and accessories to unlock mini-games. Building off of the success of 300+ Build-A-Bear Workshop stores worldwide, The Game Factory will give gamers a chance to fully interact with their furry friend just like a guest in the real-world store.Set in a Build-A-Bear Workshop store, players will choose, stuff, stitch, dress, name and play with their 3D teddy bear. Twenty different themed mini-games can be unlocked as players win virtual money to buy additional accessories and clothes along the way. Developed by game developer Neko Entertainment the characters and levels in the Build-A-Bear Workshop Game will be rendered in 3D and a player's choice of stuffed animal, outfits and accessories will trigger a variety of animations and behaviours. Neko will also incorporate full interaction between the player and his/her furry friend to unlock mini-games that will take full advantage of the 3D, touch screen and microphone capabilities of the Nintendo DS(TM) system. The game will also feature a Wi-fi multiplayer game mode.