Sony's superior DSC-W110S digital camera offers 7.2 effective megapixel resolution on a large 2.5 inch LCD screen, a traditional style eye-level viewfinder and quality Carl Zeiss Vario-Tessar lens giving ultra sharp imaging and focusing. The DSC-W110S offers clever face detection and a shutter which can be set to fire when it recognises a smile. All this ensures clearer shots of your family and friends whether they're having a good time or not! There's a 4x optical zoom, 5 area multi-point AF, user-friendly controls and a simple on-screen Function Guide, plus you'll have greater creative freedom to adjust colour, sensitivity, brightness and image size. The high sensitivity mode (ISO 3200) allows you to shoot with great results in low-light conditions while Sony's Clear RAW noise reduction image processing technology helps suppress the colour noise that can accompany high-sensitivity shooting. There's also MPEG1 movie recording with sound, a mode dial to quickly switch between photo, video and preview and you can take up to 420 shots per charge of its rechargeable lithium-ion batteries. Finally the built-in HD output works with PhotoTV HD displays, so you'll enjoy your pictures with eye-popping clarity when connected to a compatible Sony Bravia TV.